Monday, August 16, 2010

A Huge Success Story!

This is exciting!

The Food Bank of Delaware has been awarded $10,000 to fund their backpack program:
The Backpack Program reduces hunger and improves the quality of life by providing nutritious foods and nutritional education while school is not in session. The Food Bank of Delaware works to identify children at risk of malnutrition to provide them with backpacks filled with nutritious meals and snacks that they take home on weekends. This grant will provide 51 children with meals for an entire program year. The food bank currently serves 46 school sites, however, there are an additional 35 school sites we have yet to reach with nutritious meals on the weekends and holidays. This grant will help us expand our Backpack Program to help feed children at risk of hunger in the state of Delaware.

How did this happen?

I'm glad you asked!

Kim Kostes at the Food Bank of Delaware entered the Good Idea Contest sponsored by Shoprite and Pepsi - Food Bank of DE and 14 other organizations posted ideas and gathered votes - the top five organizations to receive votes between July 8 and August 16 are awarded $10,000 each to fund their ideas.

Think about this for a minute - the other 14 organizations are from New Jersey, Pennsylvania, Connecticut, New York, and other states in the mid-Atlantic and New England areas - based on population, it's safe to say Delaware is the underdog.

It seems like every week I have the same conversation with businesses, non-profits, and others who want to know why they should get involved with Social Media - hopefully this will demonstrate just some of the value.

Congratulations to Kim and everyone at the Food Bank of Delaware - and Huge Thanks to Everyone who voted, posted on facebook, retweeted on twitter and helped make this possible!

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